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We have enhanced the Ask PAAB section to make it more user-friendly due to the growing number of questions. You can now select a category of interest from the drop down menu above to view existing question and answers or you can also do a search for questions that have been submitted to Ask PAAB since the beginning.

Most Recent Questions and Answers
549

A company is entering into a new disease state in which they don't already market a product in Canada.If they produce a corporate ad (pre NOC) indicating that they are now entering into the therapeutic area/disease state, can they mention the therapeutic area/disease state in the ad?

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548

1. Can a modified intent-to-treat (mITT) analysis be used in promotional materials? mITT analysis excluded patients who discontinued due to adverse event, lost to follow-up, or subject withdrawal. 2. If yes, would also need to show the primary endpoint analysis, ITT, as shown in the PM? 3. Are there any specific requirements on how the primary ITT and mITT analyses need to be displayed?

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547

What type of reference is needed to claim absence of a specific excipient in a product? Would the fact that the specific excipient is not mentioned in the product monograph be enough to support this type of claim, or would some sort of certification of absence be required? For example, gluten free certification?

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546

If I buy keywords that are associated to a gated website does it have to be submitted to PAAB? The targeted audience is consumer and not HCP. Thank you.

545

Removed 07/2018


544

If the Canadian affiliate creates materials for a booth (panels, TV screen, etc.) at an international conference being held in Canada, can handouts from the US affiliate be included/distributed?

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543

We are building a website which would contain medical information only. The website will be gated with a registration & log-in process that only allows entry to Canadian HCPs. In an effort to improve the search engine ranking of our website, we would like to optimize our website for organic search (SEO), which would include using a JavaScript log-in page that would allow search engines to crawl the pages beyond the gate. We would not offer the ability to access content on the website without registration and login validation, the purpose of allowing search engines to crawl the pages beyond the gate is simply to allow our website to appear in organic search rankings for specific key word searches. Is this permissible under the Code?

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542

Can DTC and HCP branded materials have the same headline/creative, if the DTC ad is approved by ASC and the HCP ad by PAAB? Can the DTC ad, if it is digital, link to a gated HCP portal?

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541

Can you please advise if CADTH Common Drug Review publications can be used as evidence for efficacy, pharmacoeconomic or recommendation claims?

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540

Hello, Suppose a vaccine product launches a branded Facebook page: The rules surrounding promotional posts are relatively clear, but what are the guidelines are on content curation? For example, including a link to an article from a publisher such as the CBC that discusses the condition but with no mention of the brand, or sharing a post from a lifestyle blog that similarly does not reference the brand/vaccine but may be relevant to followers of the page. The Health Canada policy on "The Distinction Between Advertising and Other Activities" does not seem to include this particular type of scenario explicitly. Could you provide some guidance or a link to the relevant guidelines? Thank you.

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Deputy Commissioner  

Patrick Massad
Deputy Commissioner

To view the PAAB
Code of Advertising Acceptance
click here
Pharmaceutical Advertising
Advisory Board
Upcoming meeting

Have a great summer and see you in September.