It may or may not be acceptable to use content from a competitor’s PM so your question may be found to become moot (if in doubt, you may want to submit a written opinion before you go too far – see the fee schedule on our website). Nonetheless, in response to a more general question about competitor trademarks such as the trade name, yes we’ve approved their use in advertising. Make sure you acknowledge competitor’s trademarks per PAAB code section 5.17. This is not a legal opinion. If you have more specific questions regarding trademark use or if you are considering something out of the norm, I suggest you consult with your legal department.