As the iPad cover may be visible to the healthcare professional during rep calls, it falls under the PAAB scope of review. The question then becomes, is the content on the iPad cover exempt from PAAB review. Please refer to section 6.6 of the PAAB code for a list of exempt claims. We caution that images may convey messages which change the status of the piece such that it requires PAAB review. If you are unsure if your piece is exempt from review please submit to PAAB for an opinion (see the fee schedule on our website).