When setting out to link branded and unbranded content, all content becomes branded. It is possible to link to third party independently created website from a standard setting organization (i.e. reputable patient associations). We suggest that the link be made to the homepage, in which case the PAAB would assess the link as part of our review of the Patient Support Program submission to ensure that the linkage is not off-label. However, if the manufacturer were to link the submission to specific sections of the independent site (instead of the simply linking to the home page), the PAAB would need to perform a complete review of those sections as one or more separate submissions. Those reviews would be performed under a product branded lens.