Purpose and Profit
Where Biotech Meets Pharma
Innovating in a highly regulated environment
Let's make good health infectious
Yes, You Can Build Your Brand in a Commodity Industry!
Are We Addressing Evolving Healthcare Practitioners' Needs?
CPD: Why give a dime?
When change is a mountain, how do you make it to the top?
2015 Close [X]
Pharmacy-Pharma Synergies: Addressing Landscape Changes
The Right Place at the Right Time Happens a Lot More When You’re Out There Every Day
How to Present Effectively to an Audience of… Squirrels?
A Clearer Vision of Our Future
Let’s discuss what’s new at the PCPA
Turn the conversation around
Alternative promotional models in pharma: do you have the right one?
Engage patients and profits will follow
2014 Close [X]
Move your career forward!
Can you do that? Overcoming hurdles in a digital world
This year’s PMCQ season packs a punch!
To Fund or Not to Fund: A Question of Ethics
Perspective of Payers, Patients and Pharma
How to navigate the changing HCP landscape:
Addressing HCP needs in promotion, education, and information
Is Digital and Social Media “the Fix” for Your Marketing Mix?
The evolution from tactic to strategy in the Canadian pharmaceutical industry
Influencing with Integrity: Intention vs. Impact
Standing Out in a Sea of Generics: Succeeding in the Loss of Exclusivity Environment
2013 Close [X]
Pan-Canadian Drug Pricing Alliance: How will it unfold?
Frontline Innovation: Empowering Patients to Manage Their Own Health
Pharmacists: Expanded Scope of Practice Market Revolution?
The Global Transformation of Pharma: A Prescription for Canada
Building Effective Partnerships for Optimal Patient Care
The media challenge! - Maximizing ROI with ROM (Return On Media)
Innovation Revolution: Ignite Innovation in Every Aspect of Your Company
Are Private Sector Formularies Set to Align with Public?
2012 Close [X]
Career Life Cycle Management
What You Need to Do to Prepare for and Thrive in Pharma
Evolution of the PAAB Code: Revisions to s6.5
The Digital Side of PAAB
Is Pharma a Four-Letter Word?
Charting the Course for the Pharmaceutical Industry
Join the Debate! Loss-of-Exclusivity (LoE) Strategies
The Evolving Sales Force and its Implications for the Marketing Mix: What We Can Learn and Not Learn from Other Industries
PAAB Wants You: Have Your Say in the PAAB Code Change
The Future of the Québec Provincial Biopharmaceutical Strategy
2011 Close [X]
The PMCQ presents Trends in Private Payers:
The Impact on Access and Patient Assistance Programs
The New Reality of Rx Pharma and the Evolving Role of Marketing in our Industry
Can Brand Pharma Overcome a Changing Environment and Generics?
Managing Change in the Canadian Pharmaceutical Industry
The changing landscape in Pharmacy
Key Challenges Facing the Canadian Pharmaceutical Industry
The Hidden Truth Behind Community Management
Innovation in Turbulent Times
2010 Close [X]
Listen, Hear & Trust
Planting Seeds Online
Pharma’s Market Access: SWOT’s Up?
Getting high on service
The Inside Scoop: Marketing Pharma in the 21st Century
Larry Smith Goes Long
The Art of the Long View: The Future of Health Care & Pharmaceuticals
Less good work, more great work
2009 Close [X]
Do Canadians really do it better?
"As The World Turns" A Talk of Sense and Sensibility
Mike Lipkin is full of it
Just a regulatory guy
Pluck of the Irish
Pow is the New Wow
The world according to Diane
2008 Close [X]
Is the Canadian Healthcare System on life support?
Innovate or die
Boom, Bust & Echo: Profiting from the Demographic Shift in the 21st Century
Six million dollar minds
Time (and space) for change
We have seen the future and it is… here.
Wisdom from the ground up
2007 Close [X]
Too stressed to laugh about it? (November 2007)
Tough talk we all need to hear (October 2007)
Branding gets cleared up (September 2007)
Do your customers prefer you? (May 2007)
The Importance of Corporate Culture (April 2007)
No margin for error, making it in today’s pharmaceutical market (March 2007)
Anxious about everything (February 2007)
Six Pixels of Separation (January 2007)
2006 Close [X]
Bill 102 and the Issues Facing Industry (November 2006)
PMCQ U Presents: Pharmaceutical Idol! (October 2006)
IN VIVO- Montreal’s Life Science Cluster (September 2006)
The 21st Century Court Jester (May 2006)
Finding Balance (April 2006)
Speaking Visually (March 2006)
Change, evolve or you don’t exist… (February 2006)
Magnificence at Work (January 2006)
2005 Close [X]
Pretty simple stuff… (November 2005)
Education Day (October 2005)
Teamwork Most Often Doesn’t (September 2005)
The Future is in Life Sciences (May 2005)
Gender differences and how to make it work at work (April 2005)
Robin Sharma’s Most Important Lessons (March 2005)
Russell Williams’s Vision for Rx&D (February 2005)
Trust in a Time of Suspicion (January 2005)
2004 Close [X]
Boom, Bust and Echo: Profiting from the Demographic Shift in the 21st Century (November 2004)
Education Day (October 2004)
Linking Marketing to Sales: Why Strategies Fail (September 2004)
The 22 Immutable Laws of Branding (May 2004)
The rituals of visionary leaders: extraordinary strategies to lead the field
Take the Guess Out of Guesswork to Optimize your Promotional Mix
Cross-Border Shopping: Will Canada’s Pharmaceutical Industry Survive?
Emotional Intelligence: Moving from Knowledge to Action (January 2004)
2003 Close [X]
Vietor has Left the Building (November 2003)
Back to school (October 2003)
Communicate Real Meaning, Rex Tells Politicians (September 2003)
Practical 5-step plan for effective communication (May 2003)
Advertrocities : The whos, whats, whens, wheres, and whys of badvertising
Creativity and innovative strategy : Surviving and thriving in a high-speed world
Just Brand it... (February 2003)
EQ Testing (January 2003)
2002 Close [X]
A Prescription for Pharmaceutical Financial Health (November 2002)
Information Overload: Taming The “Trojan Horse” (October 2002)
Hockey Night in Dorval (September 2002)
Turning Practice Guidelines into Patient Health (May 2002)
Stirring “Call to Action” on African AIDs Pandemic: Lewis (April 2002)
Differentiate or Die (March 2002)
Today’s Rules of Engagement in the Public Affairs Debate Preparation means survival (February 2002)
When Shift Happens! (January 2002)
2001 Close [X]
Pharma Stocks Still Solid: Kraws (November 2001)
Internet Medicine... (October 2001)
Pharmaceutical Industry Can Play Important Role (September 2001)
Laborde Can’t Elude PAAB Jabs (April 2001)
A Laugh-Filled Evening with the Diminutive, Dynamic Andrée Jetté (March 2001)
Leadership in the New Millennium (February 2001)
Let's Play the Networking Game (January 2001)
2000 Close [X]
What's the Prognosis, Dr. Vietor? (November 2000)
Dr. Shore, Building a Better Brand (October 2000)
André Marcheterre, The future of Health Care in Canada (September 2000)
Thomas Witschi, The role of media in direct-to-consumer communications (May 2000)