February 16, 2011
The Hidden Truth Behind Community Management
Marie-Josée Lamothe, VP, CMO & CCO, L’Oréal Canada
Lionel Pardin, VP and General Manager Fjord (Cossette)
When Jacques Dessureault, VP CV/Metabolic at Bristol Myers Squibb, introduced the two speakers for the February meeting, he pointed out the efforts of the extensive HIV/Aids portfolio to keep up with rapidly changing communications demands of connected communities.
Connected, of course, is the key concept. Marie-Josée Lamothe, VP at L’Oréal Canada and Lionel Pardin, VP at Fjord (Cossette), then engaged the audience in the remarkably fluid and vitally dynamic world of interactive communications. They challenged the audience to Tweet their own brand names, if they hadn’t already, and discover just what individuals and communities are twittering out there.
How do you develop a community or respond to one that naturally exists? What sort of educational material lends credibility to the conversation? Why is it important to approach social media very strategically to ensure that individuals engage with community and sustain the interactivity? How do you effectively integrate new and traditional media?
Transparency, authenticity, utility and credibility: attributes essential to effective community management.
Let the conversation roll on.