October 20, 2015
Learn Secret LinkedIn Strategies to Leverage Your Career
Are you one of the 11 million Canadians who use LinkedIn? If you are, do you feel that you’ve maximized the branding of your LinkedIn profile? Chances are, you probably haven’t. How do we know? Because Shanna Landolt, a LinkedIn and career expert, who has appeared on NBC, FOX, ABC, CBS, CityTV and the Life Network, told us so at this evening’s event! Shanna is also the author of two books, “Secrets From a Headhunter: LinkedIn Secrets for Pharmaceutical and Biotechnology Professionals” and “LinkedIn Secrets From a Top Executive Recruiter”. Shanna works closely with entrepreneurs and senior executives to create compelling LinkedIn profiles that get them found for their expertise. She has over 15 years of recruitment experience and has interviewed thousands of candidates and placed hundreds of people in 6-figure jobs. So, needless to say, her advice is valuable!
Shanna began by saying that branding yourself in the digital age is important. Why? Because, in a survey of recruiters, 87% said that they use LinkedIn and 55% use Facebook to search for job candidates. As such, Shanna cautioned the audience to be careful of what they post on Facebook, because recruiters can potentially see it, which could limit job opportunities. She also mentioned that recruiters also post links to jobs on Twitter. There are new social media apps that are good “self-branding” tools, such as Periscope and Blab.
Shanna said that having a good LinkedIn profile is so important because people are looking at it for business opportunities. She said, “[Your profile] is a one page website that’s a snapshot of who you are and you need to have it be a match for the professional that you are.” She said that your profile should communicate what you’ve done and accomplished, as it’s where people go for networking, new business development, speaking opportunities, promotions and job offers.
Did you know?
Shanna then led the audience through the steps on how to create a compelling LinkedIn profile that meets the LinkedIn “algorithm” that will put you at the top of its search results. The following is a summary of the steps to follow:
LinkedIn publishes its top 10 over-used buzzwords each year, and this past year they were: motivated, creative, passionate, driven, extensive experience, organizational, strategic, track record, responsible and problem-solving. Shanna suggested avoiding these words, as they do not differentiate you from others. She suggested writing articles and publishing them on LinkedIn, as this helps you to stand out. She recommended posting on LinkedIn a couple of times a week, and a post can simply be an article that you’d like to share. She mentioned the website “Hootsuite”, which allows you to schedule posts on LinkedIn. The site will even search for content and give you article suggestions based on key words that you input. She also encouraged the audience to include information in sections like awards, volunteer experience, certifications and languages, because they paint a better picture of who you are.
Asking connections for recommendations is also important, as it takes your profile to the next level. Shanna also said that including skills and other key words in areas of your expertise are important, because they are searchable from a search engine optimization perspective. Including skills in your profile increases the likelihood that your profile will get viewed by 13-fold.
Shanna mentioned that you should follow companies that you’re interested in and your competitors on your profile. She said that everyone should follow at least 50 companies, because LinkedIn connects you with everyone in the groups to which you belong. Therefore, if you want to be highly searchable, you should be in as many groups as possible, because it increases the number of people who can search for you. She also mentioned that people on LinkedIn don’t become “relevant” until they have 500 connections. She said that a good way to dramatically expand your connection network is to send a request to all recruiters and reach out to all the people currently working at your company, as well as former colleagues.
Shanna said that the most important thing on LinkedIn is to have a complete profile. A complete profile includes the following:
She closed the meeting with the following comments: “Remember that you have control over your brand and what you say on LinkedIn is how other people will start to see you. It creates who you are in other peoples’ eyes. You can write the story of who you are and what you want for the future.”
Presentation (PDF 4.331 MB)