June 16, 2020
Recharge and reconnect! - PHASE ll
Mr. Letourneau started the discussion by highlighting the importance of information dissemination during a crisis and the critical role of the media. People tend to demand rapid answers in an uncertain environment but it’s important to note that a scientific consensus requires time and solid evidence. Many topics have been the subject of contradictory information such as: Immunity, time to get a vaccine, use of a booster, effectiveness of masks and the possibility of a second wave. Mr. Letourneau emphasised on taking the necessary time to provide answers in order to maintain trust and credibility and not risk losing evidence-based medicine because we are trying to go too fast.
May 26, 2020
Recharge and reconnect!
Julie Arel, the President of the PMCQ, opened the first virtual meeting and covered the Annual General Meeting:
February 18, 2020
Future of technology in life sciences
Cédric Bisson, M.D., J.D., is a partner at Teralys Capital, Canada’s largest innovation-focused investor, financing private venture capital funds in information technologies, life sciences and clean or industrial innovations, from early stage start-ups to expansion, growth and technology buy-outs. Dr. Bisson has extensive experience across Canada, Europe and the USA, creating, building and advising businesses in biopharmaceuticals, healthcare and the innovation sector in general. He is passionate about growing Canada as a premier environment for innovation. During his career, he has structured and executed over $3 billion in transactions in funds and companies. He shared with us his knowledge about the future trends in technology in the life sciences sector.
January 21, 2020
Industry challenges in Canada and in Quebec - Innovative Medicine Canada
Innovative Medicines Canada: we’ve all heard of them, but what exactly do they do? At our January meeting, we covered how IMC is helping their members and Canadian patients through advocacy work with provincial and federal governments and other key stakeholders in the pharmaceutical industry. Our speaker was IMC Director of Quebec, Mr. Frédéric Alberro.
November 19, 2019
How Electronic Medical Records are Transforming Clinical Practice
Electronic Medical Records (EMRs) are increasingly taking part of the Canadian medical landscape with a significant growing adoption. This digital revolution is transforming clinical practice with many significant implications for patients, practitioners, and pharmaceutical professionals.
October 16, 2019
Transformation! What it means and how to drive it
We are often asked to achieve objectives that seem unattainable, but many things are possible when we have the right skills and mindset. At our October meeting, our expert panel taught us why we keep getting stuck in the same ruts, and how members at all levels of a company can create both personal and organizational transformation with some introspection and willingness to take risks. We also heard a great case study about Uber!
September 18, 2019
Optimizing outcomes faster - together
We kicked off a new season of PMCQ meetings with a panel of speakers showing us how one non-profit is helping to drive the efficient delivery of innovative new medicines with solutions that benefit patients, researchers, health care providers, payers, and the pharmaceutical industry alike. This event left us with clear insight into the pioneering mission, strategy and operations of TransCelerate BioPharma.
May 21, 2019
Focus the Way Forward: Agents of Change
Shannon Quinn, the President of the PMCQ, opened the meeting and covered the Annual General Meeting:
April 17, 2019
How Empathy Can Transform Health Care
Health care is more advanced than ever. Unfortunately, each technological advance takes health professionals further and further away from empathizing with patients. Drawing on examples from his provocative radio show, White Coat, Black Art, and his experience as the son of aging parents who were frequent users of modern health care, Dr. Goldman talked about the growing lack of empathy in health care, the causes, the impact, and how to put care back into health care.
March 19, 2019
Boosting Launch Trajectory: Lessons from 40 product launches
For our March meeting, we invited Bill McLay and Ian McQueen, co-founders of MATRIX Healthcare Strategists, a Canadian consulting firm focused on pipeline assessments, launch planning, brand strategy and commercial execution for Canadian pharmaceutical companies. As experienced senior marketers in the pharma industry, they have supported 40 product launches since the start of their company in 2014. They shared their knowledge of the most common challenges preventing launch success and highlighted several actionable tips to increase the probability of a successful launch.
February 19, 2019
Better Access with National Pharmacare: Reality or Illusion?
Through a panel discussion featuring local Canadian Pharma experts, we explored the implications of a national pharmacare program and how it could impact citizens, patients and the pharmaceutical industry.
January 22, 2019
MARIJUANA MYTHS AND FACTS: The Future of Cannabis in the Pharmaceutical Industry
Ms. Karina Lahnakoski: Vice-President Quality and Regulatory at Cannabis Compliance Inc. She has expertise in International cannabis licensing, and 20 years experience in regulated industries (cannabis/bio/pharmaceutical/medical device).
November 20, 2018
Patient Support Programs - Trending or Transformative
Their Place Today and Tomorrow — a sold out event!
Gaps in our healthcare system and other landscape complexities make a Patient Support Program (PSP) an avenue to marketing pharmaceutical products and creating equity for brands. This sold out meeting covered an overview of the evolution of PSPs in the Canadian healthcare landscape and the direction they are going; the different models, structure and stakeholders involved; the opportunities and costs associated to PSPs; and best practices for running a PSP.
October 17, 2018
Hiring for the right fit: an inquisitive approach to hiring
In some industries, the hiring process doesn’t seem to change, but with the unemployment rate at a historic low, talent acquisition has reached a breaking point and we need to take a new look at how we are hiring. At our October event, our guest speaker, Philippe Glaude, showed us how to lay new foundations and methodology for hiring the right people, develop unique and profound questions to reveal the true person in each candidate, increase the quality of hiring decisions, and adapt the principles to be a better candidate and ensure every interview actually promotes the full potential each of us can offer.
September 25, 2018
A reflection on digital pharma practices
For several years, pharmaceutical companies have been leveraging digital practices across many functional areas. It’s time we take stock of what we’ve learned and where we are going next. In the kick-off meeting for the 2018–2019 season, we invited a panel of local Canadian pharma experts to discuss the current status and recent evolution of digital business practices in pharma, as well as how digital strategies can apply specifically to Medical, Sales, and Marketing.
May 15, 2018
Running on Empty: Manage Your Energy, Manage Your Stress
Times flies when you are leading into tomorrow! This meeting was the final meeting of the season and also the Annual General Meeting, during which we discussed the season’s milestones, participation, audited finances, and closed our Board nominations. We then heard from Dr. David Posen, a best-selling author and expert on stress management. He talked to us about energy management, stress reduction, and taking control of our lives.
April 25, 2018
Empowerment for Life: Partnering with patient organizations for better healthcare outcomes
Christine Montgrain, National Manager, Community Relations at Abbvie opened the meeting by discussing the objectives of the presentations:
March 20, 2018
Immuno-oncology: Changing the face of cancer
The members of the PMCQ celebrated the first day of spring by discussing how new growth is happening in Pharma’s own backyard, especially in immuno-oncology (IO), the new and exciting field of cancer therapy that is going to help us conquer cancer. We learned about how IO works and how we as an industry can better serve patients and medical oncologists.
February 27, 2018
PMPRB Changes: Industry Outlook and Impact – What You Should Know
February’s meeting covered the topic of impending changes to the price review process guideline by the Patented Medicine Prices Review Board (PMPRB), a critical issue and political hot topic that deeply impacts the pharmaceutical industry in Canada and internationally. The meeting featured a live expert panelist exchange. We reviewed how medication pricing has historically happened in Canada, the PMPRB’s newly-proposed processes to determine excessive pricing, and the implications these changes will have on the industry.
January 23, 2018
Leading a Team to Victory
With the 2018 Winter Olympics in PyeongChang just around the corner, the members of the PMCQ are getting into the Olympic spirit! The speaker at January’s event was Danièle Sauvageau, the former first head coach of the Canadian Women’s Olympic Hockey Team, which won the gold medal in women’s ice hockey for the first time at the 2002 Winter Olympics. Danièle’s presentation inspired us to aim for gold as leaders of our own teams.
November 22, 2017
Propel Yourself into the Future!
To propel yourself into the future is an interesting idea, but how does one go about doing that? Do you strap on a jet pack and count down to take-off? It feels overwhelming and intimidating, to be sure. If you are searching for the fuel to get you started on your figurative jet pack adventure, November’s PMCQ event, attended by more than 150 people, was exactly the kind of fact-packed, resource-rich, future-focused meeting you needed to get you fired up and leading your way into tomorrow.
October 18, 2017
Get ready for artificial intelligence. It’s coming - and NOW!
Artificial intelligence: friend or foe? Are we facing our own impending doom by this proliferating technology we’ve been warned about from countless apocalyptic sci-fi movies, or should we welcome this humble and helpful servant to faithfully carry out the menial tasks that we can’t be bothered to do anymore? Anthony Panetta and Brett Miles of Pfizer helped us gain some clarity on these important questions at October’s PMCQ event.
September 26, 2017
Change your mind. Change your life.
Shannon Quinn, the PMCQ president, opened the first event of the 2017-2018 season by welcoming back everyone and introducing this year’s theme, “Leading into tomorrow,” which was chosen to present the upcoming issues and topics affecting the pharmaceutical industry. Shannon provided an overview of the topics that will be presented over the next few months. She also informed the audience that the PMCQ is now a company page on LinkedIn, and its objective is to share relevant and educational content in order to keep everyone well informed. Everyone was invited to follow the PMCQ on LinkedIn. Shannon finished by thanking this event’s generous sponsors from all different levels: Educational, Corporate, and Supporting Partners.
Wednesday, March 17, 2021
Supporting Care Partners
Time: 6:00 p.m. - 7:30 p.m.
Tel: (514) 486-3458
Fax: (514) 486-4794
Creative by GLG Communications
Printing courtesy of Data-Ad
AV courtesy of Pro-Staging
Digital courtesy of
Engage Presentations Inc.