No. The specifications for using middle level fair balance to link to highest level fair balance, are that it is within the same tool (e.g. Print tool X cannot direct the HCP to the separate print tool Y for highest level fair balance) AND in the same medium. As in a journal ad, this would mean later in the same journal; the highest level fair balance should appear within the pull-up banner somewhere. If the space required for fair balance is not sufficient, we suggest revising the nature of the claims to require only middle or lowest level fair balance.
- See the PAAB Guidance on Base Fair Balance Level Selection and Placement (HCP Advertising), pg. 5.